Morrisons, a major supermarket chain in the UK, has quietly emerged as a contender in the world of spirits, particularly with its own-brand gin. While often overshadowed by more renowned distilleries, Morrisons gin has garnered a loyal following and garnered praise from both casual drinkers and spirits enthusiasts. This article delves into the world of Morrisons gin, exploring its key features, tasting notes, popular variations, and the reasons behind its growing popularity.
The Rise of Supermarket Spirits
In recent years, supermarket own-brand spirits have undergone a remarkable transformation. Gone are the days of bland, mass-produced liquors. Today, supermarkets invest heavily in crafting high-quality spirits that can rival established brands, often at a significantly lower price point. This has democratized access to quality spirits, making them more affordable for a wider audience. Morrisons gin is a prime example of this trend, showcasing the supermarket’s commitment to producing exceptional spirits at competitive prices.
Morrisons Gin: A Closer Look
Morrisons offers a range of gins, each with its own unique character and flavor profile. Some of the most popular options include:
Morrisons Triple Distilled London Dry Gin: This is the flagship gin from Morrisons, a classic London Dry style with a focus on juniper and citrus notes. It’s known for its smooth, balanced flavor and its versatility in cocktails.
Morrisons Pink Grapefruit Gin: A contemporary twist on the classic, this gin infuses the traditional juniper base with the refreshing zest of pink grapefruit. It’s perfect for summer cocktails and offers a lighter, fruitier alternative to the traditional London Dry style.
Morrisons Sloe Gin: A seasonal favorite, this gin is infused with ripe sloe berries, resulting in a sweet and tart flavor with hints of spice and almond. It’s ideal for sipping neat or on the rocks, or for creating unique cocktails.
Comparing Morrisons Gin to Other Brands
Morrisons gin often draws comparisons to more established brands like Tanqueray and Beefeater. While it may not have the same heritage or brand recognition, it can hold its own in terms of quality and flavor. Many reviewers note its smoothness and balance, making it a versatile option for various cocktails. However, it’s important to note that taste is subjective, and individual preferences may vary.
Price and Value
One of the most significant advantages of Morrisons gin is its affordability. Compared to many premium gin brands, Morrisons gin offers excellent value for money. This makes it an attractive option for those looking to enjoy high-quality gin without breaking the bank.
Where to Buy Morrisons Gin
As an own-brand product, Morrisons gin is exclusively available at Morrisons supermarkets across the UK. You can typically find it in the spirits section of the store.
Online Reviews and Ratings
Morrisons gin has received generally positive reviews from both consumers and spirits critics. Many reviewers praise its quality, flavor, and affordability. Online platforms like Amazon and Good Housekeeping have featured Morrisons gin in their best-of lists, further solidifying its reputation as a top-tier supermarket spirit.
FAQs
What types of gin does Morrisons offer?
Morrisons provides a diverse range of gins, including their own-label London Dry Gin and various branded options. Their own-label gin is described as smooth and dry with a citrus aroma, suitable for vegetarians, and has an alcohol by volume (ABV) of 37.5%.
Does Morrisons offer any educational resources about gin?
While Morrisons may provide product descriptions and occasional articles, for in-depth information about gin, customers might consider external resources or attending local tasting events.
How does Morrisons’ own-label gin compare to other supermarket gins?
Morrisons’ London Dry Gin has received mixed reviews. Some taste tests have rated it highly, noting its refreshing balance of sweeter notes with spice, pine, and juniper. For instance, a Which? taste test awarded it a score of 80%, placing it above several branded competitors.
However, other reviews have been less favorable, mentioning a harsh alcohol burn and a chemically lemon note.
What is the price of Morrisons’ own-label gin?
As of the latest information, Morrisons’ London Dry Gin is priced at £13 for a 70cl bottle, equating to £18.57 per litre.
Are there any notable reviews of Morrisons’ London Dry Gin?
Yes, reviews are mixed. Some consumers appreciate its smoothness and citrus aroma, while others find it less palatable. For example, a review from Gin Blogger mentions that while some find it pleasant, others describe it as unpleasant, requiring a stronger mixer to mask its flavor.
How does Morrisons’ gin fare in blind taste tests?
In blind taste tests, Morrisons’ London Dry Gin has performed competitively. It has been rated above some branded gins like Beefeater and Gordon’s, with Good Housekeeping rating it highly for cocktails.
What are the tasting notes of Morrisons’ London Dry Gin?
The gin is characterized by a smooth and dry profile with a citrus aroma. It is recommended to be served straight over ice or with a preferred mixer.
Is Morrisons’ London Dry Gin suitable for vegetarians?
Yes, Morrisons’ London Dry Gin is labeled as suitable for vegetarians.
What is the alcohol content of Morrisons’ London Dry Gin?
The gin has an alcohol by volume (ABV) of 37.5%.
How should Morrisons’ London Dry Gin be served?
It can be enjoyed straight over ice or mixed with your favorite mixer, such as tonic water.
Are there any awards or recognitions for Morrisons’ gin?
While specific awards are not mentioned, the gin has been rated highly in certain taste tests and reviews, indicating a level of recognition among consumers and experts.
To conclude
In conclusion, Morrisons offers a diverse selection of gins, from their own-label London Dry Gin to premium brands like Hendrick’s, catering to various preferences and budgets. While their own-label gin is competitively priced and features a citrus aroma, it has received mixed reviews regarding its taste.
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